June 11, 2025

Online Video News

Warner Bros. Discovery Drops Linear Ballast to Float HBO Max

Having trailed the move a year ago, Warner Bros Discovery (WBD) chief David Zaslav has followed through on plans to split the company in half. The company is to separate into Streaming & Studios (HBO) and Global Networks (TNT Sports, CNN, B/R, Discovery) by mid-2026 effectively undoing the $43 billion merger between WarnerMedia and Discovery in 2022.

Short Cuts

How Does SGAI Differ From SSAI and CSAI for Live Streaming Monetization?

As the buzz around server-guided ad insertion (SGAI) grows in the adtech and streaming worlds, what sets it apart from the more familiar server-side ad insertion (SSAI) and client-side ad insertion (CSAI), and what specifically can it do that SSAI and CSAI can't, particularly for live sports streams without period ad breaks? IAB Tech Lab's Katie Stroud, Paramount's  Jarred Wilichinsky, RealEyes Media's David Hassoun, and Google's Sourya Roy debate the differences and the potential of SGAI to enhance ad experiences in this clip from a panel at May's Streaming Media Connect.

Blog

Accelerating FAST Revenue With Live News and Sports

The FAST space is experiencing explosive growth. Platforms no longer want channels that simply fill space. They demand content that drives engagement, ad revenue, and repeat viewership. The bar is much higher: content must be immediate, authentic, and often exclusive. That's why the next phase of FAST will be defined by real-time, high-value live news and sports content as platforms compete to capture and keep audiences.

Industry News

Saran Media goes live with Friend MTS watermarking to protect live sports in Turkey

Saran Media Group has chosen FMTS’ anti-piracy services to protect top flight live sports on its S Sport Plus OTT service

Teledifusão de Macau Transforms Broadcast Workflows with State-of-the-Art Playout Solution from Harmonic

Harmonic (NASDAQ: HLIT) today announced that Teledifusão de Macau (TDM), a leading broadcaster in Macau, has modernized its media production and playout infrastructure with a cutting-edge solution from Harmonic. Harmonic’s Spectrum™ X Advanced Media Serve